William R. Meissner is a businessperson who has been at the helm of 5 different companies. Currently, Mr. Meissner holds the position of Chief Executive Officer at Genesis Today, Inc., President & Chief Marketing Officer at Splash Beverage Group, Inc. and Chief Executive Officer for Dunn's River Brands LLC.

He is also on the board of Rooibee Red Tea Co.

Mr. Meissner previously held the position of President, Chief Executive Officer & Director at Jones Soda Co., President of Talking Rain Beverage Co., Inc., Vice President-Marketing & Sales at PepsiCo, Inc. and Brand Director at South Beach Beverage Co., Inc. (a subsidiary of PepsiCo, Inc.), Regional Manager-Account at Tetra Pak, Inc. and Chief Marketing Officer at Fuze Beverage LLC.

He received an undergraduate degree from Michigan State University and an MBA from Joseph M. Katz Graduate School of Business.