DGAP Voting Rights Announcement: adidas AG 
adidas AG: Release according to Article 40, Section 1 of the WpHG [the 
German Securities Trading Act] with the objective of Europe-wide 
distribution 
 
2020-11-13 / 16:00 
Dissemination of a Voting Rights Announcement transmitted by DGAP - a 
service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
 
*Notification of Major Holdings* 
 
*1. Details of issuer* 
+------------------------------+-------------------------+ 
|Name:                         |adidas AG                | 
+------------------------------+-------------------------+ 
|Street:                       |Adi-Dassler-Straße 1| 
+------------------------------+-------------------------+ 
|Postal code:                  |91074                    | 
+------------------------------+-------------------------+ 
|City:                         |Herzogenaurach           | 
|                              |Germany                  | 
+------------------------------+-------------------------+ 
|Legal Entity Identifier (LEI):|549300JSX0Z4CW0V5023     | 
+------------------------------+-------------------------+ 
*2. Reason for notification* 
+-+-------------------------------------------------+ 
|X|Acquisition/disposal of shares with voting rights| 
+-+-------------------------------------------------+ 
| |Acquisition/disposal of instruments              | 
+-+-------------------------------------------------+ 
| |Change of breakdown of voting rights             | 
+-+-------------------------------------------------+ 
| |Other reason:                                    | 
+-+-------------------------------------------------+ 
*3. Details of person subject to the notification obligation* 
+--------------------------------------------------------------+ 
|Legal entity: FMR LLC                                         | 
|City of registered office, country: Wilmington, Delaware,     | 
|United States of America (USA)                                | 
+--------------------------------------------------------------+ 
*4. Names of shareholder(s)* 
holding directly 3% or more voting rights, if different from 3. 
 
++ 
|| 
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*5. Date on which threshold was crossed or reached:* 
+-----------+ 
|10 Nov 2020| 
+-----------+ 
*6. Total positions* 
+-------------+-----------+----------+----------+--------------+ 
|             |% of voting|      % of|  Total of|  Total number| 
|             |     rights|    voting| both in %|     of voting| 
|             |attached to|    rights|   (7.a. +|        rights| 
|             |     shares|   through|     7.b.)|   pursuant to| 
|             |  (total of|instrument|          |  Sec. 41 WpHG| 
|             |      7.a.)|         s|          |              | 
|             |           | (total of|          |              | 
|             |           |   7.b.1 +|          |              | 
|             |           |    7.b.2)|          |              | 
+-------------+-----------+----------+----------+--------------+ 
|New          |     2.96 %|    0.00 %|    2.96 %|     200416186| 
+-------------+-----------+----------+----------+--------------+ 
|Previous     |     4.92 %|    0.00 %|    4.92 %|             /| 
|notification |           |          |          |              | 
+-------------+-----------+----------+----------+--------------+ 
*7. Details on total positions* 
*a. Voting rights attached to shares (Sec. 33, 34 WpHG)* 
+------------+-----------+------------+-----------+------------+ 
|ISIN        |        Absolute        |          In %          | 
+------------+-----------+------------+-----------+------------+ 
|            |     Direct|    Indirect|     Direct|    Indirect| 
|            |   (Sec. 33|    (Sec. 34|   (Sec. 33|    (Sec. 34| 
|            |      WpHG)|       WpHG)|      WpHG)|       WpHG)| 
+------------+-----------+------------+-----------+------------+ 
|DE000A1EWWW0|          0|     5927682|     0.00 %|      2.96 %| 
+------------+-----------+------------+-----------+------------+ 
|*Total*     |        5927682         |         2.96 %         | 
+------------+-----------+------------+-----------+------------+ 
*b.1. Instruments according to Sec. 38 (1) no. 1 WpHG* 
+---------+---------------+------------+-----------+-----------+ 
|Type of  |Expiration or  |Exercise or |     Voting|     Voting| 
|instrumen|maturity date  |conversion  |     rights|rights in %| 
|t        |               |period      |   absolute|           | 
+---------+---------------+------------+-----------+-----------+ 
|         |               |            |          0|     0.00 %| 
+---------+---------------+------------+-----------+-----------+ 
|         |               |*Total*     |          0|     0.00 %| 
+---------+---------------+------------+-----------+-----------+ 
*b.2. Instruments according to Sec. 38 (1) no. 2 WpHG* 
+-------+------------+-----------+---------+---------+---------+ 
|Type of|Expiration  |Exercise or|Cash or  |   Voting|   Voting| 
|instrum|or maturity |conversion |physical |   rights|rights in| 
|ent    |date        |period     |settlemen| absolute|        %| 
|       |            |           |t        |         |         | 
+-------+------------+-----------+---------+---------+---------+ 
|       |            |           |         |        0|   0.00 %| 
+-------+------------+-----------+---------+---------+---------+ 
|       |            |           |*Total*  |        0|   0.00 %| 
+-------+------------+-----------+---------+---------+---------+ 
*8. Information in relation to the person subject to the notification 
obligation* 
 
+-+------------------------------------------------------------+ 
| |Person subject to the notification obligation is not        | 
| |controlled nor does it control any other undertaking(s) that| 
| |directly or indirectly hold(s) an interest in the           | 
| |(underlying) issuer (1.).                                   | 
+-+------------------------------------------------------------+ 
|X|Full chain of controlled undertakings starting with the     | 
| |ultimate controlling natural person or legal entity:        | 
+-+------------------------------------------------------------+ 
 
+--------------------+-----------+------------+----------------+ 
|Name                |% of voting| % of voting|   Total of both| 
|                    | rights (if|      rights| (if at least 5%| 
|                    |at least 3%|     through|        or more)| 
|                    |   or more)| instruments|                | 
|                    |           |(if at least|                | 
|                    |           | 5% or more)|                | 
+--------------------+-----------+------------+----------------+ 
|FMR LLC             |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|FIAM Holdings LLC.  |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|FIAM LLC            |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|-                   |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|FMR LLC             |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|FIAM Holdings LLC.  |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|Fidelity            |          %|           %|               %| 
|Institutional Asset |           |            |                | 
|Management Trust    |           |            |                | 
|Company             |           |            |                | 
+--------------------+-----------+------------+----------------+ 
|-                   |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|FMR LLC             |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|Fidelity Management |          %|           %|               %| 
|& Research Company  |           |            |                | 
|LLC                 |           |            |                | 
+--------------------+-----------+------------+----------------+ 
|-                   |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|FMR LLC             |          %|           %|               %| 
+--------------------+-----------+------------+----------------+ 
|Fidelity Advisory   |          %|           %|               %| 
|Holdings LLC        |           |            |                | 
+--------------------+-----------+------------+----------------+ 
|Strategic Advisers  |          %|           %|               %| 
|LLC                 |           |            |                | 
+--------------------+-----------+------------+----------------+ 
*9. In case of proxy voting according to Sec. 34 para. 3 WpHG* 
(only in case of attribution of voting rights in accordance with Sec. 34 
para. 1 sent. 1 No. 6 WpHG) 
 
Date of general meeting: 
Holding total positions after general meeting (6.) after annual general 
meeting: 
 
+------------------------+-----------------------+-------------+ 
|    Proportion of voting|          Proportion of|Total of both| 
|                  rights|            instruments|             | 
+------------------------+-----------------------+-------------+ 
|                       %|                      %|            %| 
+------------------------+-----------------------+-------------+ 
*10. Other explanatory remarks:* 
 
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++ 
Date 
 
+-----------+ 
|11 Nov 2020| 
+-----------+ 
 
2020-11-13 The DGAP Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
Language: English 
Company:  adidas AG 
          Adi-Dassler-Straße 1 
          91074 Herzogenaurach 
          Germany 
Internet: www.adidas-group.com 
 
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