DGAP-News: The Social Chain AG / Key word(s): Investment/Takeover
The Social Chain AG: Social Chain AG acquires Clasen Bio and consolidates
its food subsidiaries in the new Food Chain GmbH (news with additional
2020-11-17 / 15:19
The issuer is solely responsible for the content of this announcement.
*Social Chain AG acquires Clasen Bio and consolidates its food subsidiaries
in the new Food Chain GmbH *
· *Clasen Bio is an established brand for nuts, snacks and dried fruits*
· *Revenue performance of the new Food Chain GmbH: EUR 70m in 2020 / EUR
100m in 2021 / EUR 140m in 2022 *
· *Social Chain AG lifts revenue forecast for 2020 by 15 percent to EUR
· *Wanja S. Oberhof: "Food communities and food brands will be a key
growth segment for Social Chain AG." *
*Berlin, 17 November 2020. *Expanding into the future market of organic
food: Social Chain AG (WKN: A1YC99) acquires Carl Wilhelm Clasen GmbH with
its Clasen Bio brand and LGR Nuss & Trockenfrucht Veredlungs GmbH & Co KG.
Clasen Bio, together with the other food brands of Social Chain, will be
integrated into the new Food Chain GmbH, a wholly owned subsidiary of Social
Chain AG. Other subsidiaries of Food Chain GmbH are KoRo (57% share), 3Bears
(15%) and VYTAL (12.5%). Revenue performance of Food Chain is focused on
strong growth: In 2020 revenue is EUR 70 million (pro forma consolidated).
An increase to EUR 100 million is expected in 2021. In the 2022 financial
year, revenues are expected to increase to around EUR 140 million.
Following the acquisition of Clasen Bio, Social Chain AG is raising its
revenue forecast for 2020 by 15 percent to EUR 230 million.
Wanja S. Oberhof, CEO of Social Chain AG: "Food communities and food brands
will be a key growth segment for Social Chain AG. With its organic and
Demeter products Clasen Bio meets a sustainable consumer trend towards
healthy food. With our social media expertise we can provide Clasen Bio with
new and efficient marketing and sales opportunities."
Thomas Bönsch, Managing Director at Clasen Bio: "Social Chain is the ideal
partner for our company. Social Chain AG's outstanding social media
knowledge is the strategic lever to develop Clasen Bio into a modern
direct-to-consumer brand. For Clasen Bio this means a quantum leap in terms
of marketing and sales".
Clasen Bio currently sells its products primarily through food retailers.
The company also uses e-commerce platforms and its own online shop for
direct sales to end customers. Focus lies on the Clasen Bio brand with
currently around 85 products in eight categories: nuts, dried fruits,
snacks, seeds, cereals, pulses, powders and specialty flours. Since December
2019 Clasen Bio has also been Demeter-certified and now offers a range of 15
products under this prestigious eco-label.
*Food Chain: Own brands and food communities with focus on direct sales to
Besides *Clasen Bio* the new Food Chain GmbH is home to three more brands:
*KoRo*, *3Bears *and *VYTAL*.
*KoRo* operates its own food online shops in seven European countries
(koro-drogerie.de ). The company focuses on high-quality products in bulk
packaging with resulting cost savings for end customers. KoRo uses social
media almost exclusively for marketing and is therefore one of the pioneers
of social commerce in the food sector. Only recently, the Social Chain
increased its shareholding in KoRo to 57 percent (media release from 13
*3Bears* produces and distributes innovative porridge products from oats,
made from only natural ingredients and superfoods (3bears.de ). 3Bears
has established itself over the past two years as a well-known and popular
brand that can be found both online and on many supermarket shelves.
*VYTAL* is an innovative digital reusable system for the collection and
delivery of meals and convenience food (vytal.org ). As a platform
provider, the start-up VYTAL already has more than 400 partners across
Germany - mainly restaurants, canteens and delivery services - and recently
started an app that allows users to order food conveniently and contact-free
without waste. VYTAL became known in the latest season of "Die Höhle der
Löwen" (the equivalent to the UK's "Dragons' Den") and has been growing
rapidly ever since.
Social Chain AG will support its subsidiary Food Chain with its extensive
social media expertise. The focus is on direct marketing of products to end
customers. In doing so, it can also rely on existing reach. The Social Chain
community "Love Food" has 6.7 million followers on Instagram and 3.1 million
fans on Facebook. This makes "Love Food" one of the most successful food
communities of a social publisher worldwide.
Wanja S. Oberhof: "The new Food Chain ensures impact and transparency in an
important product segment of Social Chain. We see a multitude of cooperation
opportunities and synergy effects between the brands within Food Chain, from
production and logistics to marketing, sales and internationalisation
processes. Through further acquisitions, we will also strengthen our
position as a modern social media brand owner in the food market of the
future. Food Chain is a prime example of our strategy of combining
e-commerce and social media. Our integrated knowledge of social media and
social commerce is the most important factor for driving the organic growth
of our own brands efficiently and dynamically."
Jana Walker | Senior Corporate & Brand PR Manager | E: firstname.lastname@example.org
*About The Social Chain AG*
The first integrated social media company The Social Chain AG combines
social media and social
commerce. Social Chain is a pioneer in the creation, development and scaling
of social media
brands. The company's headquarters are in Berlin with offices in Manchester,
London, New York
and Munich. The company has a total of around 500 employees. The Social
Chain AG shares are
traded on XETRA and several German stock exchanges.
_The content of this press release is for information purposes only and does
not constitute investment advice or other recommendations pursuant to the
German Securities Trading Act by The Social Chain AG or its affiliated
companies. The information provided cannot replace investment advice. _
_The information contained in this press release is not to be construed as
an assurance of possible price developments and should not be construed as a
request to enter into a transaction. The information contained herein does
not constitute an offer to sell or the solicitation of an offer to sell
securities or rights, or a solicitation to trade in securities or rights. _
_Accordingly, The Social Chain AG and its affiliates make no representations
or commitments as to the _
_accuracy, completeness or correctness of the information or opinions
contained herein. We assume no liability for direct or indirect damages
caused by and/or in connection with the distribution and/or use of this _
_document. The statements correspond to the status at the time of the
preparation of this document. They may become obsolete due to future
developments without the document being changed._
Jana Walker | Press
File: Picture_Social Chain AG acquires Clasen Bio and consolidates its food
subsidiaries in the new Food Chain GmbH 
2020-11-17 Dissemination of a Corporate News, transmitted by DGAP - a
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Company: The Social Chain AG
Phone: +49 (0)30 120840112
Listed: Regulated Unofficial Market in Dusseldorf
EQS News ID: 1148803
End of News DGAP News Service
(END) Dow Jones Newswires
November 17, 2020 09:20 ET (14:20 GMT)