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    PU11   DE000A1YC996   A1YC99

THE SOCIAL CHAIN AG

(PU11)
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PRESS RELEASE : The Social Chain AG: Social Chain AG acquires Clasen Bio and consolidates its food subsidiaries in the new Food Chain GmbH

17.11.2020 | 15:20
 
 DGAP-News: The Social Chain AG / Key word(s): Investment/Takeover 
The Social Chain AG: Social Chain AG acquires Clasen Bio and consolidates 
its food subsidiaries in the new Food Chain GmbH (news with additional 
features) 
 
2020-11-17 / 15:19 
The issuer is solely responsible for the content of this announcement. 
 
*Media Release* 
 
*Social Chain AG acquires Clasen Bio and consolidates its food subsidiaries 
in the new Food Chain GmbH * 
 
· *Clasen Bio is an established brand for nuts, snacks and dried fruits* 
 
· *Revenue performance of the new Food Chain GmbH: EUR 70m in 2020 / EUR 
100m in 2021 / EUR 140m in 2022 * 
 
· *Social Chain AG lifts revenue forecast for 2020 by 15 percent to EUR 
230 million* 
 
· *Wanja S. Oberhof: "Food communities and food brands will be a key 
growth segment for Social Chain AG." * 
 
*Berlin, 17 November 2020. *Expanding into the future market of organic 
food: Social Chain AG (WKN: A1YC99) acquires Carl Wilhelm Clasen GmbH with 
its Clasen Bio brand and LGR Nuss & Trockenfrucht Veredlungs GmbH & Co KG. 
Clasen Bio, together with the other food brands of Social Chain, will be 
integrated into the new Food Chain GmbH, a wholly owned subsidiary of Social 
Chain AG. Other subsidiaries of Food Chain GmbH are KoRo (57% share), 3Bears 
(15%) and VYTAL (12.5%). Revenue performance of Food Chain is focused on 
strong growth: In 2020 revenue is EUR 70 million (pro forma consolidated). 
An increase to EUR 100 million is expected in 2021. In the 2022 financial 
year, revenues are expected to increase to around EUR 140 million. 
 
Following the acquisition of Clasen Bio, Social Chain AG is raising its 
revenue forecast for 2020 by 15 percent to EUR 230 million. 
 
Wanja S. Oberhof, CEO of Social Chain AG: "Food communities and food brands 
will be a key growth segment for Social Chain AG. With its organic and 
Demeter products Clasen Bio meets a sustainable consumer trend towards 
healthy food. With our social media expertise we can provide Clasen Bio with 
new and efficient marketing and sales opportunities." 
 
Thomas Bönsch, Managing Director at Clasen Bio: "Social Chain is the ideal 
partner for our company. Social Chain AG's outstanding social media 
knowledge is the strategic lever to develop Clasen Bio into a modern 
direct-to-consumer brand. For Clasen Bio this means a quantum leap in terms 
of marketing and sales". 
 
Clasen Bio currently sells its products primarily through food retailers. 
The company also uses e-commerce platforms and its own online shop for 
direct sales to end customers. Focus lies on the Clasen Bio brand with 
currently around 85 products in eight categories: nuts, dried fruits, 
snacks, seeds, cereals, pulses, powders and specialty flours. Since December 
2019 Clasen Bio has also been Demeter-certified and now offers a range of 15 
products under this prestigious eco-label. 
 
*Food Chain: Own brands and food communities with focus on direct sales to 
end customers* 
 
Besides *Clasen Bio* the new Food Chain GmbH is home to three more brands: 
*KoRo*, *3Bears *and *VYTAL*. 
*KoRo* operates its own food online shops in seven European countries 
(koro-drogerie.de [1]). The company focuses on high-quality products in bulk 
packaging with resulting cost savings for end customers. KoRo uses social 
media almost exclusively for marketing and is therefore one of the pioneers 
of social commerce in the food sector. Only recently, the Social Chain 
increased its shareholding in KoRo to 57 percent (media release from 13 
November 2020). 
*3Bears* produces and distributes innovative porridge products from oats, 
made from only natural ingredients and superfoods (3bears.de [2]). 3Bears 
has established itself over the past two years as a well-known and popular 
brand that can be found both online and on many supermarket shelves. 
*VYTAL* is an innovative digital reusable system for the collection and 
delivery of meals and convenience food (vytal.org [3]). As a platform 
provider, the start-up VYTAL already has more than 400 partners across 
Germany - mainly restaurants, canteens and delivery services - and recently 
started an app that allows users to order food conveniently and contact-free 
without waste. VYTAL became known in the latest season of "Die Höhle der 
Löwen" (the equivalent to the UK's "Dragons' Den") and has been growing 
rapidly ever since. 
 
Social Chain AG will support its subsidiary Food Chain with its extensive 
social media expertise. The focus is on direct marketing of products to end 
customers. In doing so, it can also rely on existing reach. The Social Chain 
community "Love Food" has 6.7 million followers on Instagram and 3.1 million 
fans on Facebook. This makes "Love Food" one of the most successful food 
communities of a social publisher worldwide. 
 
Wanja S. Oberhof: "The new Food Chain ensures impact and transparency in an 
important product segment of Social Chain. We see a multitude of cooperation 
opportunities and synergy effects between the brands within Food Chain, from 
production and logistics to marketing, sales and internationalisation 
processes. Through further acquisitions, we will also strengthen our 
position as a modern social media brand owner in the food market of the 
future. Food Chain is a prime example of our strategy of combining 
e-commerce and social media. Our integrated knowledge of social media and 
social commerce is the most important factor for driving the organic growth 
of our own brands efficiently and dynamically." 
 
*Contact: * 
Jana Walker | Senior Corporate & Brand PR Manager | E: press@socialchain.com 
| 
 
*About The Social Chain AG* 
The first integrated social media company The Social Chain AG combines 
social media and social 
commerce. Social Chain is a pioneer in the creation, development and scaling 
of social media 
brands. The company's headquarters are in Berlin with offices in Manchester, 
London, New York 
and Munich. The company has a total of around 500 employees. The Social 
Chain AG shares are 
traded on XETRA and several German stock exchanges. 
 
_The content of this press release is for information purposes only and does 
not constitute investment advice or other recommendations pursuant to the 
German Securities Trading Act by The Social Chain AG or its affiliated 
companies. The information provided cannot replace investment advice. _ 
_The information contained in this press release is not to be construed as 
an assurance of possible price developments and should not be construed as a 
request to enter into a transaction. The information contained herein does 
not constitute an offer to sell or the solicitation of an offer to sell 
securities or rights, or a solicitation to trade in securities or rights. _ 
_Accordingly, The Social Chain AG and its affiliates make no representations 
or commitments as to the _ 
_accuracy, completeness or correctness of the information or opinions 
contained herein. We assume no liability for direct or indirect damages 
caused by and/or in connection with the distribution and/or use of this _ 
_document. The statements correspond to the status at the time of the 
preparation of this document. They may become obsolete due to future 
developments without the document being changed._ 
 
Contact: 
Jana Walker | Press 
press@socialchain.com 
Additional features: 
 
File: Picture_Social Chain AG acquires Clasen Bio and consolidates its food 
subsidiaries in the new Food Chain GmbH [4] 
 
2020-11-17 Dissemination of a Corporate News, transmitted by DGAP - a 
service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
 
The DGAP Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
Language:    English 
Company:     The Social Chain AG 
             Gormannstraße 22 
             10119 Berlin 
             Germany 
Phone:       +49 (0)30 120840112 
E-mail:      contact@socialchain.com 
Internet:    www.socialchain.com 
ISIN:        DE000A1YC996 
WKN:         A1YC99 
Listed:      Regulated Unofficial Market in Dusseldorf 
EQS News ID: 1148803 
 
End of News DGAP News Service 
 
1148803 2020-11-17 
 
 
1: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=fdd07f16a49acdd8518323ac06c62337&application_id=1148803&site_id=vwd&application_name=news 
2: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=bae78dcbb0080a81cb6bacc1e15d463b&application_id=1148803&site_id=vwd&application_name=news 
3: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=ca7c3f0ca0593d99ddfe622e4b024a11&application_id=1148803&site_id=vwd&application_name=news 
4: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=c4d62ed9f75e594642dd55a82e732484&application_id=1148803&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

November 17, 2020 09:20 ET (14:20 GMT)

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Finanzkennziffern
Umsatz 2020 224 Mio 261 Mio 239 Mio
Nettoergebnis 2020 -2,09 Mio -2,43 Mio -2,22 Mio
Nettoverschuldung 2020 8,92 Mio 10,4 Mio 9,51 Mio
KGV 2020 -244x
Dividendenrendite 2020 -
Marktkapitalisierung 537 Mio 625 Mio 573 Mio
Marktkap. / Umsatz 2020 2,44x
Marktkap. / Umsatz 2021 1,69x
Mitarbeiterzahl 700
Streubesitz 100%
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Vorstände und Aufsichtsräte
Holger Hansen Co-Chief Executive Officer
Wanja Sören Oberhof Co-CEO & Chairman-Executive Board
Christian Senitz Chief Financial Officer
Georg Kofler Chairman-Supervisory Board
Kai Czeschlik Chief Operating Officer
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