Bala Kandula

UpStream Software engages in the provision of actionable marketing intelligence solutions to multi-channel retailers. It is an analytics Software as a Service company specializing in revenue attribution and customer targeting. The firm's module offerings encompass revenue attribution, customer targeting, triggered marketing, initial attribution, and multi-channel optimization. It also allows marketers to plan, measure, and optimize campaigns across marketing channels using integrated software. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA.

LiftLab, Inc. provides media experimentation. The company was founded by John Wallace and is headquartered in Oakland, CA.

DataSong provides marketing consulting services. Its products include multi-channel attribution, expert services, budget optimization, planning and forecasting, customer targeting, event-triggered marketing and integrations. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA.