Bill Keadle

Rocket Fuel, Inc. is a predictive marketing software company. It uses artificial intelligence to provide managed services, as well as SaaS-based data management platform (DMP) and demand side platform (DSP). The company's integrated DMP and DSP platforms are designed to deliver and optimize media spend to engage, up-sell and retarget consumers across addressable channels, such as display, mobile, video, social, and television. Rocket Fuel was founded by Richard A. Frankel, Abhinav Gupta and George H. John on March 25, 2008 and is headquartered in Redwood City, CA.