Hreidar Bjarnason

Landsbankinn hf engages in the provision of banking and financial services. It operates through the following segments: Personal Banking, Corporate Banking, Markets, Treasury, and Support Functions. The Personal Banking segment provides financial services through the bank’s branch network to individuals and to small and medium-size businesses. The Corporate Banking offers financial services to corporate clients and to small and medium-size businesses. The Markets segment includes brokerage services in securities, foreign currencies and derivatives, securities offerings, and advisory services. The Treasury segment incorporates the bank’s funding and liquidity management, market making in money markets, and determines the bank’s internal pricing. The Support Functions segment consists of finance (excluding treasury), risk management, and information technology; as well as the chief executive officer's office which comprises of human resources, marketing and communications, and compliance. The company was founded in 1886 and is headquartered in Reykjavik, Iceland.