Sanjay Bedi

ASFONA, Inc. operates as a hotel industry association. Its purpose is to independently and informally represent investors, owners and management companies in developing relationships and communicating pertinent business interests to the major international hotel companies. The company was founded in June 1997 and is headquartered in North Liberty, IA.

American Hotel & Lodging Association, Inc. is the largest hotel association in the United States, representing all segments of the industry nationwide. The private company is based in Washington and has subsidiaries in the United States. The American company provides financial assistance to hoteliers through two main programs listed below. The company is focused on enhanced hotel cleaning practices, social interactions, and workplace protocols to meet the new health and safety challenges and expectations presented by COVID-19. Chip Rogers has been the CEO of the company since 2019.