Magnus Ohlin

Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users. Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002. Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets. Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and customer services. Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the US. The management team is led by President Hideki Komiyama, a former senior executive of Sony Europe and one of the key players in the growth of Sony in Europe; and Executive Vice-President and Head of Sales Anders Runevad, the former President of Ericsson Brazil.

IKEA of Sweden AB manufactures and retails furniture. It owns and operates a chain of IKEA stores, which sells furniture, fixtures, accessories, and decorative goods for kitchen, bathroom, and living room. The company has 278 stores in 36 countries in Europe, North America, Australia, and Asia. IKEA of Sweden was founded by Ingvar Feodor Kamprad in 1943 and is headquartered in Älmhult, Sweden.

Apptus Technologies AB helps online retailers develop, manage, and optimize their merchandising strategies. It offers a behavioral merchandising engine that optimizes various aspects of a retailer’s store by adapting content to each customer. The company was founded by Sten Patrik Wåhlin and Michael Reza Mokhberi in 2000 and is headquartered in Lund, Sweden.