Alex Michaels

Discover Lehigh Valley is the official destination marketing organization of Lehigh and Northampton counties. Lehigh Valley is located just 60 minutes north of Philadelphia and 90 minutes west of New York City. Many of America's favorite brands such as Crayola, Peeps, Mike & Ike, Martin Guitars, Mack Trucks, and Olympus are based in Lehigh Valley. The American company is dedicated to driving economic growth and strengthening local pride through tourism to the region. The region is home to must-see attractions and festivals, world-class sporting events, thrilling outdoor recreation, renowned colleges and universities, and historic sites including Bethlehem, a national historic landmark district and nominee on the tentative list for world heritage designation. The private company was founded in 2010, and Alex Michaels has been the CEO of the company since 2018.