Mike Rogers

HipLogic has developed a next generation mobile application platform that redefines the way people consume content on their mobile phones. The platform improves content and application discoverability, provides a consistent user experience across all handset models, and optimizes data traffic on cellular networks. The platform is available for smartphones (including Symbian, Windows Mobile, and by Q1 2010 Android) as well as feature phones running closed real-time operating systems. It has been deployed by The Carphone Warehouse, Europe's leading independent retailer, and will be available soon for consumer download. HipLogic's technology was developed by key members of the innovation team at Sun that built J2ME, now deployed on approximately two billion handsets. The HipLogic founders saw the limitations of JAVA and have created a platform that delivers the 'last mile' between operating systems and a truly next generation user experience-providing always-on, fast access and logical presentation of content and applications that are cumbersome to access through current mobile phone browsers. HipLogic is a private company funded by Benchmark Capital, Bay Partners, Stage 1 Ventures, and Accrue sports and Entertainment Ventures.

Sun Microsystems, Inc. provides network computing infrastructure solutions. It offers its solutions under the Java technology platform, Solaris Operating System, MySQL database management system, Sun StorageTek storage solutions, and UltraSPARC processor brands. The company also develops networking computing products and technologies which include servers, storage, open source software, tools, and training. The company provides solutions to the social networking, entertainment, financial services, manufacturing, healthcare, retail, news, energy, and engineering companies. The company was founded in 1982 and is headquartered in Santa Clara, CA.

Part of Zoetis, Inc., W3Commerce LLC is a company that provides Internet systems and services. The company is based in Carlsbad, CA. W3Commerce was acquired by Synbiotics LLC, part of Zoetis, Inc. from January 03, 2011 on January 13, 2000 for $2.18 million.

Idealliance operates as a not-for-profit industry association. The firm’s programs and services include working groups, certifications, advocacy, advisory services, education & events, publications and research. The company was founded in 1966 and is headquartered in Alexandria, VA.