Yasuma Shimoiizaka

Part of SLM Corp. Public Co. Ltd., Chuo Senko Advertising Co., Ltd. is a Japanese company that specializes in traditional dyeing techniques for yukata and towels. The company is based in Tokyo, Japan and operates a note dyeing studio in the ancient city of Ikaruga. The company uses traditional techniques to dye towels, yukata, and ise-gi-shi papers, resulting in a unique texture of manual work with subtle colored bleeding and gentle shade. The company has inherited these techniques that have a history of more than a hundred years.