Alex Realmuto

Alex serves as a Growth Advisor to Primary, providing strategic performance marketing advice to enhance the growth trajectory of Primary portfolio companies.
Alex is a digital marketing innovator and has worked to develop, scale, and sell several startups.
Alex founded and currently runs Rubix, a performance marketing firm that helps high-growth DTC companies grow through paid—predominantly digital—acquisition and performance PR.
A few key companies that highlight the Rubix roster include Misfits Market, Calm, Italic, Maisonette, and Gravity Blankets.
Prior to founding Rubix, Alex was a founding team member and VP of Growth and Performance Marketing at Leesa Sleep where he oversaw all customer acquisition efforts.
He is a graduate of the University of Wisconsin – Madison with degrees in Marketing and Consumer Science.
Alex remains a loyal Badger fan (no matter the disappointment that may bring), enjoys trying omakases across New York City where he lives, and aspires to one day win his Monday night bowling league.