Alexandra Lord

Urdgrup Ltd. is a British company founded in 2011 that provides unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. The private company is based in London, UK. The company helps brands and communities improve revenue and engagement with personalised digital experiences and offers. By acquiring Abacus, they have broadened their digital subscription and audience insight capabilities of its solution set and further diversified its media portfolio. Abacus provides content management, audience engagement and multichannel publishing solutions across web, mobile, tablet and print.