Bruce Judson

BIGtoken, Inc. operates as an ethically sourced identity, data, and insights creation platform. It provides informed opted-in data in exchange for cash, while advertisers get access to opted-in, first-party data for audience insights and media activation. Its platform is the consumer-managed data marketplace where people can own and earn from their data. The company is headquartered in Winter Park, FL.

Part of BIGtoken, Inc., BritePool, Inc. is an identity verification company for advertisers and publishers. The company is based in New York, NY. The company provides advertisers with brand safety, privacy, and analytics for data connections when third-party cookies and maids no longer can be used. BritePool’s exact, frequency-controlled identity verification services enable accurate targeting, advertising delivery, and attribution. The company was founded by David J. Moore. BritePool was acquired by Force Protection Video Equipment Corp. on November 30, 2021 for $476.96 million.