Dave Longaker

Rovi Corp. used to discovers and personalizes digital entertainment. It provides integrated solutions and advertising and analytics services that connect consumers with entertainment. The company's content discovery solutions include interactive program guides (IPGs), search & recommendations and cloud data services. Its metadata includes descriptive information, promotional images or other content that describe or relate to television shows, videos, movies, music, books, games or other entertainment content. It enables brands worldwide to increase reach and create a better entertainment experience across multiple screens through cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics. The company was founded in 1983 and was headquartered in Santa Clara, CA.