Dejan Nikolic

Content Insights AD develops next generation web analytics services for evaluating content performance. It collects and process billions of events generated by millions of users during their interaction with the content published by clients on their websites, mobile apps and social media and do the hard work of making connections and putting different metrics in context, noticing patterns and deriving meaningful insights in order to make clients professional lives easier. The company was founded by Ilija Šuša, Dragutin Miletic and Dejan Nikolic in 2011 and is headquartered in Sofia, Bulgaria.

SmartOcto BV is a Dutch editorial analytics company that provides actionable data to newsrooms, storytellers, and online publishers. The company is based in Nijmegen, Netherlands, and has subsidiaries in Bulgaria. The company's new feature, smartify, allows them to predict future impact. The company's system includes historical reports, real-time dashboards, story value insights, and predictive analysis. SmartOcto was founded in 2020 by Erik van Heeswijk, Rutger Verhoeven, Dejan Nikolic, Ilija Susa, and Dragutin Miletic, with Erik van Heeswijk serving as CEO since then.