Doreen Mate

Adlink Data Communications (UK) Ltd is a unique provider of collaborative workflow software solutions for the advertising industry. The Adlink solution is delivered over the internet on Software as a Service ('SaaS') basis, enabling real-time collaboration between agencies, clients, studios, direct advertisers, and the wider media. The business is based in Newcastle upon Tyne, UK, and is privately-owned having successfully secured growth venture-capital investment in 2010, to fund its ambitious expansion plan. Adlink has provided IT solutions for the Advertising sector, in particular for sister company Admast and its clients. Working with Admast, an online media buying and management solution was developed. This system is currently in use at Admast, and is being up-scaled to deliver its unique features to the advertising industry.