Ellen Finnerty

Vitacost.com, Inc. operates as online retailer and direct marketer of health and wellness products including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids, and metabolites as well as cosmetics, organic body and personal care products, sports nutrition, and health foods. The firm sells products directly to consumers through its website, as well as through its catalogs. It also supports operations through call centers, manufacturing, testing facility, and two distribution centers. The company was founded by Wayne F. Gorsek in May 1994 and is headquartered in Boca Raton, FL.