Francisco de la Lama

Premier Brands, Inc. operates as a consumer goods incubator company, which engages in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutraceuticals. The firm sells products under Zizzaz brand and third-party manufactured products to different retail stores, including brand name stores such as 7-Eleven, Circle K, Valero, Walgreens, Arco AM/PM, and Shell. It also distributes products through distribution companies, and brokers and wholesalers and provides consulting services on product placement and distribution. The company owns energy and vitamin drink products under the name Zizzaz including Zizzaz Energy Mix, Zizzazz Extreme Formula, and Kidzazz Kids Vitamins. Premier Brands was founded on March 30, 2010 and is headquartered in Bonita, CA.