Greg Juceam

American Hotel & Lodging Association, Inc. is the largest hotel association in the United States, representing all segments of the industry nationwide. The private company is based in Washington and has subsidiaries in the United States. The American company provides financial assistance to hoteliers through two main programs listed below. The company is focused on enhanced hotel cleaning practices, social interactions, and workplace protocols to meet the new health and safety challenges and expectations presented by COVID-19. Chip Rogers has been the CEO of the company since 2019.

Ahla Foundation, Inc. was founded in 1953 and is based in Washington with subsidiaries in the United States. The foundation is dedicated to helping people build careers, improve their lives, and strengthen the lodging industry. The American company offers academic and professional development scholarships, research funding, and events to support the hotel industry's workforce, from entry-level employees to general managers. The foundation relies solely on contributions from generous individuals and organizations who want to give back to hotel industry employees and the communities where they work and live. The American Hotel & Lodging Association (AH&LA) and the American Hotel & Lodging Educational Institute (AHLEI) are their partner organizations.

Part of Eagle Parent Holdings LP, ESH Strategies Branding LLC is a company that provides business consulting services. The company is based in Spartanburg, SC.

G6 Hospitality LLC owns and operates a chain of hotels. It operates hotels under the brand names Motel 6 and Studio 6. The company was founded by William Becker and Paul Greene in 1962 and is headquartered in Carrollton, TX.