Hock Seng Lim

Part of PBA Holdings Bhd., Perbadanan Bekalan Air Pulau Pinang Sdn. supplies treated water to all Penang water consumers. To address this, the company launched the Aqua Save Programme in collaboration with the Penang state government to inspire industries and organizations to commit to water conservation activities. The company is based in Penang, Malaysia and Jaseni bin Maidinsa has been the CEO of the company since 2001. Bhd. The Malaysian company faces challenges due to climate change and high dependency on fresh water from river basins. The company also offers customer services such as new water supply applications and easy bill payments through the MyPBA platform.