Jenny Shu

Haofood is a food science and technology startup that aims to sustain happiness through good food forever. The company is based in Shanghai, China, and were founded in 2020 by Jenny Shu, Shao Wei Liu, and Astrid Prajogo. The Chinese company uses cutting-edge technology and science to produce food in a smarter and more sustainable approach, with a focus on fulfilling protein needs today, tomorrow, and in the future. The company is a pioneer in using peanut protein as the chief ingredient for their first innovation of plant-based chicken. Haofood creates their products using their own end-to-end proprietary innovative technology called Innotein, which develops a variety of plant-based products from peanuts and other plant protein that have a distinctive texture and strong umami taste profile. The result is a variety of safe, tasty, and nutritious plant-based chicken products that are produced with a reduced carbon footprint. Astrid Prajogo has been the CEO since 2020.