Yanick Morin

Alliance de l'industrie touristique du Québec is the largest provincial business federation specializing in tourism in Canada. The private company is based in Laval, Canada and was founded in 2016. The Canadian company's main objective is to promote Quebec as a dream destination and to raise the collective and the destination a little more. The company offers various services such as destination campaigns, experience campaigns, international representation, support for public affairs and government representations, and more. The company also provides tourism reports, punctual publications, and tourist barometer surveys to its members. The Alliance de l'industrie touristique du Québec makes every effort to make magic and ensure that Quebec excels as a dream destination. The CEO is Martin Soucy.