Rebecca Kullberg

Ski NY offers programs and resources such as the Ski & Ride Passport Program, which enables children to ski or ride free at participating resorts, adaptive ski programs to make skiing accessible to individuals of all abilities, and the State Ski Code, a legal framework outlining safety responsibilities for skiers and lift passengers. The private company is based in Glens Falls, NY. Ski Areas of New York, Inc. (Ski NY) is a trade organization dedicated to promoting and supporting the snow sports industry across the state. It serves its members, primarily ski areas, by providing advocacy, marketing, education, business analysis, and information distribution to foster growth and sustainability in the ski sector. The organization emphasizes safety through educational initiatives like the Mountain Safety Guide and the "Your Responsibility Code," promoting safe and courteous skiing practices. It also provides economic impact studies highlighting skiing’s contribution to the state’s economy, supports its community with branded merchandise, a state ski license plate program to raise awareness and funding, and regular updates via newsletters and events. Additionally, it maintains a directory of associate members including equipment suppliers, service providers, and industry partners.