Robert J. Lawson

Monetate, Inc. provides testing, targeting, and personalization services for websites. It products include TestLab that provides Website A/B testing and multivariate testing; LiveTarget that offers Website targeting; Merchandiser that provides product recommendations, badging, and visual search; and LiveAudience, a segmentation product that enables marketers to integrate customer and visitor profile and audience segment data from BlueKai with Monetate's user and real-time target attributes, such as referral and inbound marketing channel, location, weather, device, and in-session behavioral data. The firm's products enable online businesses to implement marketing strategies to test and target website content and features. The company was founded by David Bookspan and David Brussin in 2008 and is headquartered in New York, NY.