Sandeep Mendiratta

Part of NowVertical Group, Inc., Acrotrend Solutions Ltd. is a customer data and analytics consultancy based in London, UK. The British company specializes in delivering solutions on leading technologies primarily within the sales, marketing, customer services, and digital functions through a scalable and efficient operating model. Acrotrend has been working with renowned brands across multiple verticals, including Reed Exhibitions (RX), The Economist Group, The Walt Disney Company, Sky Group, Informa, Nuffield Health, GSK, and Cancer Research. Acrotrend was founded in 2007 by Sandeep Mendiratta and Shailesh Mallya. Acrotrend was acquired by NowVertical Group, Inc. on January 12, 2023 for $5.96 million.