Annu Nieminen

Upright Oy is a technology company based in an undisclosed location. The company is based in Helsinki, Finland. Upright's mission is to create incentives for companies to optimize their net impact. The Finnish company produces data on the comprehensive net impact of companies, looking at both negative and positive impacts to enable smarter decision-making for institutional investors, consumers, and employees. Upright's data offering covers the SFDR PAI indicators, EU Taxonomy metrics, and UN SDG metrics for unlisted and listed companies. The Upright platform's data universe includes over 14,000 companies, and the company's clients include over 200 organizations in 15 countries, such as EQT, Trill Impact, Lightrock, LGT Capital Partners, Summa Equity, and Nordea. The company was founded in 2017 by Annu Nieminen, who has been the CEO since then.