Christine M. Sanders

The Atlanta Sports Council (ASC), a division of the Metro Atlanta Chamber (MAC), promotes Atlanta as a destination for major national and international sporting events and plays a role in securing and supporting events such as the FIFA World Cup 2026™, Super Bowl LXII in 2028, and the 2031 NCAA Division I Men’s Basketball Final Four. The ASC engages volunteers from the local community and annually honors local athletes, coaches, and leaders through the Atlanta Sports Awards. The Metro Atlanta Chamber focuses on regional economic growth, attracting and retaining businesses, fostering a business-friendly environment, and promoting Atlanta’s workforce, infrastructure, and industries. The private company is based in Atlanta, GA. It is governed by a board representing sports, business, and community sectors. Initiatives support startups, innovation, and talent development aligned with economic needs.