Medienmitteilung
Rümlang | Schweiz | 15. April 2015 - Neues Markendesign
Neues Markendesign lanciert
Einer der Schlüsselfaktoren in unserer dynamischen Industrie ist eine starke, globale Marke. Und es ist ein wichtiges Element um unsere strategischen Ziele der Innovationsführerschaft in unserem Kerngeschäft zu erreichen. Deshalb lancieren wir ein neues Markendesign. Es wird unsere Position stärken und widerspiegelt unser Markenversprechen: Beyond security - und gibt Vorteile für alle unsere Anspruchsgruppen.Die weltweite Expansion unserer Geschäftsfelder ging in den letzten Jahren weiter voran. In diesem dynamischen Umfeld fokussieren wir uns auf unsere Stärken, ohne dabei unsere Flexibilität zu verlieren. Die geschärfte Markenidentität führt uns durch diesen Konsolidierungs- und Stärkungsprozess. Das Markendesign ist eine der vielen Initiativen, welche wir zur Stärkung unseres Kerngeschäfts lanciert haben.
Beyond security
Das neue Markendesign ist das Resultat eines intensive Prozesses in welchem wir unsere Werte, Kompetenzen, Ambitionen und Tradition unter die Lupe genommen haben. Das Resultat ist ein modulares, systematisches Gerüst aus Container, Farben und Bilder, welche unseren nutzerorientierten Ansatz und unsere Innovationskapazität vermitteln.
In unserer Kommunikation finden Sie nach wie vor fundiertes Wissen und solide Fakten. Diese werden angereichert mit ansprechenden Bildern aus dem wirklichen Leben, Farben zum Hervorheben der Kernvorteile für Ihr Geschäft und einer klaren Struktur, welche Sie durch die Publikationen führt. Unser Ziel ist es, Ihnen ein inspirierendes Markenerlebnis zu bieten, welches unsere Ambitionen verkörpert. Wir gehen Beyond security. Über das Jahr verteilt warden Sie mehr und mehr Kommunikationsmaterial im neuen Look begegnen.
Für weitere Informationen:
Saskia Hengartner, Communications Manager, Tel. +41 44 818 92 01
About Kaba
Kaba - Beyond security
With its innovative products, systems and services, globally active technology group Kaba is a leading provider of high quality access management solutions, keys, cylinders, physical access systems, enterprise data and time recording, and hotel access systems. The group is also a global market leader for high security locks, key blanks, transponder keys and key manufacturing machines. The stock exchange-listed group has sales of around one billion Swiss francs and employs around 9,000 people in more than 60 countries. For more than 150 years Kaba has set trends in security and beyond - in terms of functionality, convenience and design, and always with a focus on optimum value to customers.
SIX Swiss Exchange: KABN
For more information please visit www.kaba.com
Kaba Management AG Hofwisenstrasse 24 | 8153 Rümlang Schweiz
Tel. +41 44 818 90 11 | Fax +41 44 818 90 18 info@kaba.com | www.kaba.com
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Disclaimer
This communication contains certain forward-looking statements, e.g. statements using the words "believes", "assumes", "expects", or formulations of a similar kind. Such forward-looking statements are based on assumptions and expectations which the company believes to be well founded, but which could prove incorrect. They should be treated with appropriate caution because they naturally involve known and unknown risks, uncertainties and other factors which could mean that the actual results, financial situation, development or performance of the company or Group are materially different from those explicitly or implicitly assumed in these statements. Such factors include:
The general economic situation
Competition with other companies
The effects and risks of new technologies
The company's ongoing capital requirements
Financing costs
Delays in the integration of acquisitions
Changes in operating expenses
Fluctuations in exchange rates and raw materials prices
Attracting and retaining skilled employees
Political risks in countries where the company operates
Changes to the relevant legislation
Other factors named in this communication
If one or more of these risks, uncertainties or other factors should actually occur, or if one of the underlying assumptions or expectations proves incorrect, the consequences could be materially different from the assumed ones. In view of these risks, uncertainties and other factors, readers are cautioned not to place undue reliance on such forward-looking statements. The Company accepts no obligation to continue to report or update such forward-looking statements or adjust them to future events or developments. The Company emphasizes that past results and performances cannot lead to conclusions about future results and performances. It should also be noted that interim results are not necessarily indicative of year-end results. Persons who are unsure about investing should consult an independent financial advisor. This press release constitutes neither an offer to sell nor a call to buy securities.
Kaba®, Com-ID®, Ilco®, La Gard®, LEGIC®, SAFLOK®, Silca® etc. are registered brands Kaba Group.
Country-specific requirements or business considerations may mean that not all Kaba Group products and systems are available in all markets.
Kaba Management AG Hofwisenstrasse 24 | 8153 Rümlang Schweiz
Tel. +41 44 818 90 11 | Fax +41 44 818 90 18 info@kaba.com | www.kaba.com
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